How Bitrise helps Tapple's millions of users find their perfect match
About Tapple
Tapple Inc. is a Japanese matchmaking company with the mission to change the way people meet and to bring more fun to everyday life. Their mobile app, Tapple, was launched in May 2014 on iOS and Android to support encounters and help people find their perfect match based on shared hobbies — whether it is gourmet food, movies, or sports. The app has quickly become widely popular among the GenZ and Millennial generations, with the number of users exceeding 7 million and over 300 million matches by 2021.

Automating manual releases and eliminating build errors
When it comes to mobile development, one of the team's initial challenges was to automate their manual release-flow procedures to make it easier to distribute apps for testing and quality assurance. For this, and many other reasons, such as faster Xcode version support and mobile-specific features, the team decided to switch from their previously used solution, CircleCI to Bitrise, back in 2018.
When they first started using the platform, not only were they impressed with its ease of use and the straightforward UI, but the cost efficiency of its plans too. The initial setup only took a couple of days and shortly after they were able to gradually eliminate build errors that used to be a recurring issue due to memory shortages.

Seamless processes and enhanced testing features
Since the first minute, Bitrise has helped the team automate their processes, make their entire app development cycle more seamless, and de-risk their releases. By now, they are able to detect errors as quickly as possible: whenever they add a new feature, they can easily execute a command via the Send a Slack message Step and generate a QR code that allows them to download and distribute the app for testing so that they can continuously check how the app behaves. Although they use other methods, such as Firebase App Distribution, they find that the ability to generate readable QR codes and URLs is a unique advantage of Bitrise, which is incredibly useful for testing apps on actual devices.

Accelerated time to market with Bitrise
In order to keep releasing high-quality and stable apps, using the CI/CD service that matches a team’s needs is crucial — especially in the competitive world of today’s dating apps. Since they started building on the platform, they have managed to significantly accelerate their time to market and save a lot of time, allowing them to focus on creating new features for their users.
On Bitrise, they are able to continuously monitor code quality and quickly resolve errors. Thanks to all of this, the Tapple team has achieved some very impressive milestones, such as exceeding 7 million users and 300 million matches.
As Shohei Kawano, Android Developer at Tapple explains,
“We will keep on using Bitrise, as well as implementing its latest features to continue developing amazing apps that delight millions of users.”
