Summary

Apadmi is a rapidly growing European mobile and web development consultancy, delivering optimized digital experiences for brands like the NHS, Domino’s, iD Mobile, and Co-op. Providing a high quality service to its clients while maintaining reliability and speed is crucial to its success, but its legacy CI/CD solutions held it back with high maintenance, inconsistent workflows, and manual repetitive setup. Through Bitrise, Apadmi has gained a reliable mobile CI/CD foundation that accelerates mobile delivery, boosts quality and stability, and drives measurable ROI for its growing client base.

Challenge

Apadmi designs, develops, and optimises mobile apps for leading brands. Its mission is to help customers accelerate mobile success, and a key part of that is supporting them with a strong technology foundation.

“We help our clients build best-in-class products and we do that by giving them best-in-class tooling. That’s our baseline, it’s how we like to work. We use tools we trust, and it enables our teams to move faster.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

Before moving to Bitrise, Apadmi relied on legacy CI/CD tools including Perforce, Jenkins, and later Buddybuild (acquired by Apple). Each solution had its limitations and required ongoing maintenance and custom scripting, which hindered progress.

“When one of our mobile tools would go down, it was a constant annoyance for our teams who would be stuck and unable to progress.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

As Apadmi scaled and expanded its customer base, it needed a mobile-focused CI/CD solution that could deliver consistency and a high-quality experience for every client.

“Clients often come to us looking for accelerators, they don’t want to start from scratch. Our goal is to unlock value quickly, not spend four sprints figuring out tooling. They want to hear, from day one: here’s our standard practice, here’s the tool we use, and we’re ready to go.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

A top priority was avoiding the need to “reinvent the wheel” for each new project. Apadmi wanted reusable, script-driven workflows—rather than drag-and-drop setups that are difficult to maintain. It also needed a low-maintenance, mobile-first platform that provided early access to the latest iOS and Android updates.

“We manage hundreds of dependencies and updates every year, including major OS upgrades. Keeping on top of it all and making sure our workflows and build steps are up to date is a lot. So when you add manual steps and configurations into the mix, it only increases the complexity and makes updates and maintenance even more challenging.”
_{Daniel Tanner-Davies, Engineering Manager, Apadmi} 

Solution

Bitrise products adopted:

Insights

Release Management

Build Cache

CI/CD

After evaluating several CI/CD options on the market, Apadmi chose Bitrise as its mobile CI/CD platform to support its growing client base.

When we are looking for tools to use, we want to be confident there will be no surprises, and that they come with solid recommendations. Bitrise ticked all the right boxes.”
_{Daniel Tanner-Davies, Engineering Manager, Apadmi} 

Apadmi needed a platform that “just works,” enabling teams to focus on client needs, rather than worrying about maintenance or performance issues. 

“One of the most challenging things to do on mobile is fix issues live. You need to be absolutely confident that what you’re shipping is solid. With Bitrise, you’ve got a platform you can trust to perform when it matters. You don't have to think twice about it.”
_{Daniel Tanner-Davies, Engineering Manager, Apadmi} 

With Bitrise, Apadmi can now provide clients with a production-ready CI/CD setup in hours—complete with pre-built pipelines, Fastlane integration, and support for native iOS/Android, Flutter, and Kotlin Multiplatform apps.

“With tools like Flutter and Kotlin Multiplatform on the rise, having a platform like Bitrise that's at the forefront and ready when you are is a huge advantage—because in today’s market, you need to meet customers where they are.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

Quality is crucial for Apadmi, and with Bitrise, they can now embed it into every step of a client's build cycle as well as gaining a clear picture of what is happening at each stage.

“Quality isn't something you sprinkle on at the end. With Bitrise, we have a solid foundation that allows us to embed it throughout the process. We can easily check workflows, tap into APIs, and flag issues like outdated stacks for clients so we're always one step ahead.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

Results

• Faster time to market through reusability

  Apadmi now delivers automated mobile pipelines on day one. With reusable workflows and practices through Bitrise, clients like Asda saw a 4× increase in value throughput, resulting in faster releases and feedback loops.

  “We do a lot of lift-and-shift across projects, so reusability is key. Bitrise helps a lot with that, especially through Fastlane, which we rely on heavily. Anything that helps us avoid reinventing the wheel and lets our clients push ahead is a big win.”
  _{Daniel Tanner-Davies, Engineering Manager, Apadmi} 

• Confidence to deliver, no matter how complex the project

  With clients like the NHS and Domino’s depending on Apadmi, reliability is non-negotiable. Bitrise has delivered nine years of zero downtime. Any issues are identified fast with automated testing and dashboards to track build-throughput, failure rate, and velocity.

  “We work with clients from the NHS to Domino’s, and they look to us for stability. Everything we do has to be rock solid. We’re building around the clock, and if there’s a P1 incident at midnight, our tools need to be there—no exceptions. Over the past nine years, Bitrise has never let us down. Not once. That level of reliability is business critical for us.”
  _{Gary Butcher, Chief Technology Officer, Apadmi}

• Consistent delivery across projects

  With Bitrise, any of Apadmi’s technical managers can check a client’s workflows and metrics at a glance, ensuring every project meets the highest standards.

  “As a digital product consultancy with dozens of projects, we want to be able to drop into any one of them and know things are consistent, same structure, same quality. With Bitrise we get that consistency and repeatability so every client gets the same high level of service.”
  _{Daniel Tanner-Davies, Engineering Manager, Apadmi} 

  “We’re a metrics-driven business, so when we talk about things like sprint velocity or defect rates, our teams know exactly what we mean—and with Bitrise they can pull the data instantly. Having the same platform for everything makes it easy to trace issues end-to-end and makes everyone’s day easier.”
  _{Gary Butcher, Chief Technology Officer, Apadmi}

• Competitive edge through rapid tech adoption

  With Bitrise, Apadmi delivers best-in-class solutions while always staying ahead of the latest developments. Bitrise’s support for Flutter, Kotlin Multiplatform, and custom tooling ensures Apadmi is always “ready to go” with any new technology.

  “Every time technology advances, Bitrise is already there. Being able to say to clients ‘We’re already ahead of this and ready to go’ makes a huge difference.”
  _{Gary Butcher, Chief Technology Officer, Apadmi}

• Flexibility and compliance built in

  Bitrise allows Apadmi to focus on where it can add real value to clients, focusing on their unique needs while ensuring compliance is built into every step.

  “We’ve built in things like SSO, SOC 2 compliance, even custom workflows using tools like MobSF to meet specific client needs. Bitrise's flexibility allows us to meet clients wherever they are, which is critical to our success.”
  _{Gary Butcher, Chief Technology Officer, Apadmi}

The future

As Apadmi continues to expand across Europe and beyond, it plans to roll out Bitrise as its core mobile CI/CD foundation to ensure consistency and reliability for its clients as its scales.

“Almost every client project we run, whether it’s on Flutter, KMM, or native, from retail to healthcare, runs on Bitrise. It’s business-critical for us. I honestly can’t imagine us moving away from it. It’s one of those solutions you can easily take for granted because it’s just always there. Always available. It’s the heartbeat of what we do.”
_{Gary Butcher, Chief Technology Officer, Apadmi}

Above all else, Bitrise’s tried and tested stability gives Apadmi and its clients complete peace of mind, Freeing its teams to focus on delivering new value to clients without the distraction of maintenance or performance issues.

“Bitrise lets us focus on what really matters, and that’s delivering reliable performance, speed to market and ROI for our clients.”
_{Gary Butcher, Chief Technology Officer, Apadmi}