Automated release management for mobile apps

Turn your mobile app's releases into a streamlined mission control center. Oversee store releases from one centralized location, have visibility into the release process, collaborate chaos-free and enjoy simplified release management.

See it in action

Bitrise’s automated release management features bring mobile teams from various silos together, all in one place, to make shipping as seamless as possible. It’s the one centralized place where engineering, product, legal, testers, QA, and marketing teams come together to ensure smooth mobile app releases.

*Android app release management coming soon.

Automate the most mundane release management tasks

Let us handle those overwhelming, manual requirements by Apple and Google Play Stores by automating release-specific management tasks. This way you can enjoy accelerated feedback loops, and drastically reduce time spent on release preparation, to do more of what you love the most.

iOS only

Coordinate and run mobile app releases hassle-free

Release captains can now breathe easy when it comes to coordination overhead. With Release Management teams from various silos are bought together, all in one place, to make shipping crystal clear and collaborative. This includes everyone from engineering, product, legal, testers, QA, and marketing teams providing all with insights into progress updates, features shipped, and more. Say goodbye to those chaotic channel pings, emails and meeting requests for release updates.

iOS and Android

  • Keep track of TestFlight and Google Play uploads, as well as post-processing status updates, through our intuitive user interface.
  • Monitor the status of the store review in the App Store review process.
  • Create a release for the Google Play Store directly from Bitrise with Production Release for Google Play.
  • Stay informed with notifications for for Release Management events on Slack.

One unified control center for your app releases

Stop juggling multiple tools and services during a release. With Release Management you have one centralized control center offering comprehensive access to all services used during a release. That’s right, no need to navigate through to the App Store and Google Play stores - just do it from Release Management.

iOS and Android

  • A unified control center for your app releases that’s easy to navigate.
  • A streamlined release process that efficient and more manageable.

Effortlessly integrate with Apple App and Google Play stores for release management

Communicate effortlessly with your Apple or Google account on your developer portal. Log in to Bitrise and seamlessly manage the release process for your apps, minimizing friction and ensuring continuity.

iOS and Android

Easy-to-follow release guide

Release Management offers an easy-to-follow release flow, making the required entry-level mobile app release a lot lower.


  • Manage TestFlight distribution for internal and external groups including the review submission, and let your testers know what to test by providing “What to test”.
  • Add localized metadata like What’s new in this version without opening App Store Connect.
  • Specify how Apple should release your app after the review is approved.
  • Enable and manage phased rollout.
  • Deploy, distribute update, and release your app with the help of our step-by-step guide in Release Management.


  • Add localized metadata like Release notes without opening Google Play Console.
  • Enable and update staged rollout.
  • Deploy, distribute update, and release your app with the help of our step-by-step guide in Release Management.
  • Distribute for beta testing to Internal, Closed and Open testing tracks.

For all stakeholders' part of the release management process

Release management for Engineering

For repeatable, automated steps during the release management process.

  • Save time by automating release management interactions with App Store Connect
  • Reduce the risk of human error
  • Eliminate the need for specialized issue tracking solutions*

*Integrations with issue trackers coming soon.

Release management for Product

Coordinate and launch mobile app releases all from one place.

  • Get a finger-on-the-pulse overview of progress toward each mobile app release
  • Increase control and visibility of releases before deployment
  • Release with little to no technical know-how needed
Release management for Legal, QA, and Testing

Validate features according to requirements as they come in.

  • Have complete transparency of the release progress
  • Stay in sync and on track with release launch efforts
  • See which new features/changes to test/approve in the release candidate
Release management for Marketing

Stay in the loop for successful GTM mobile app release plans.

  • Know which features to market with each release
  • Stay in the loop and on top of GTMs
  • Update and automate App Store materials with ease

Get ready for a better mobile release management experience.